Differentiating Yourself in Innovation Part Two

So my further part of how we need to set about and differentiate ourselves

How do we show the real difference that innovation can provide?

I believe we have eight needs to achieve.

Each of us will arrive at our own personal understanding of what this “all means”.

Innovation is about achieving difference so if we all arrived at the same point of understanding then we actually are defeating ourselves from the very beginning

So what are these eight ‘triggering’ points? Briefly Part one is here:

Exploring the second four below ( the first four are here )

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What goes around, comes around, in Innovation

It is funny but that often-used phrase “what goes around, comes around” seems appropriate here.

I was catching up with my often collaborator and sparring partner on “all things innovating” Jeffrey Phillips  recently, and within our conversation, some of our discussions sort of triggered a reflection back to some fundamental work we undertook some years back.

In revisiting it, I felt it does stand the test of time and does seem to make this “come around” seem true. Let me provide a quick introduction along with some brief explanations :

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Differentiating Yourself in Innovation Part One

How do we show the real difference that innovation can provide?

I believe we have eight needs to achieve.

Each of us will arrive at our own personal understanding of what this “all means”.

Innovation is about achieving difference so if we all arrived at the same point of understanding then we actually are defeating ourselves from the very beginning

So what are these eight ‘triggering’ points? Briefly:

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Forging our future through innovation

I’ve been working in the innovation forge arena for coming up to sixteen years; relating, learning,  designing, shaping and writing about innovation, trying to translate this into value for clients and their innovation challenges.

Innovation Advocacy needs strong guidance.  As a “go to” trusted authority that can influence, argue, advocate new directions, and provide clear options for change, I can push the ‘edges’ of today’s status quo, perhaps be your required catalyst to trigger ideas or offer different insights.

We have to remember that innovation is always restless and constantly changing and I want to bring about meaningful up-to-date thinking in innovation practices adding further to your own.

Balancing the ‘inflow’ of knowledge about innovation with the necessary customer ‘insights’ is not easy, you have to be well positioned to advocate and show value, to guide different conversations and provide ‘impactful’ results.

Over the years we all see the business model has evolved

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Return Value Back to Knowledge

Let’s return knowledge back to knowledge!” “Let’s return value back to knowledge” This held my attention.

So now I want to draw this to your attention, the underlying story. I was recently invited to join the Future Shapers as a contributor and I was delighted to be accepted as a future shapers contributor. this is my profile link.

There are some strong reasons to add my voice to this group so I wanted to share this with you here on my main posting site

Normally I would not try to merge my posting site with others unless I have some growing level of involvement, contribution or strong identification with. Well, this is one of those but I first wanted to wait before I publicize it here, as the official launch of a funding project kicked off late last week in Madrid,(link) that radically gives it a really different meaning, one to draw to your attention as it is radically different.

So let me explain why, so I have provided the outlines of the story below in their words

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The Arrival and Potential of Knowledge Graphs into Our World

Making connections through Knowledge Graphs
https://www.ontotext.com/products/ontotext-platform/

Knowledge Graphs have a real potential to become highly valuable, topical and relevant. If only we can get them prised out of the engineer, data scientists, or software experts hands.

We simply should so we can get this concept fully out into the real world, that of applying as solutions to real client problems, it would really help. I get tired of hearing about “use cases”, where concepts like KG often get caught up in, that never-ending validation.

Is this validation simply because it does not work, it is too much hard work delivering the promise within the concept? Or the approach has too much complexity around it and needs massive resources to undertake?

KG needs a real resource momentum and a determination to break through uncertainty. Its huge value should drive it, and caution should be modified and lets go out and validate it, in the real world.

If any of these “constraints” are the case, then we do need to “hack this” differently, as Knowledge Graphs has what I see an incredible potential, as an application solution that should be deemed as far too important to keep under wraps. We need to instill a sense of urgency into this. Why, well read on.

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Applying the Three Horizon Thinking to a Fresh Perspective of Innovation Design

There is huge value in applying the three horizon framework into your thinking. It is as useful a framework that you can get, to help decide where you are heading.

It is not just for innovation application, that can determine innovation activities. It has multiple values in any organization thinking and alignment.

The 3H informs the decisions to be taken, by recognizing their importance to the future and ‘frame’ resource allocation, identify current capability gaps to resolve.

It helps to enable the whole organization to “get onto the same page” and move towards that desired future.

This 3H thinking helps break down complex issues. Thinking in different horizons prompts you to go beyond the usual focus of fixing innovation just in the present it provides the connections of the present with the desired future. The 3H builds portfolio design, outline the steps to resolve in any complex challenge, it ‘informs’ strategy and builds the business case for taking a specific direction to that ‘desired future’.

If you want to read more on the three horizons then take some time out to explore the “insights and thinking” resource page shown under the ‘tabs’ above.

I recently applied the three horizons thinking to ‘frame’ a new innovation design

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The Dynamics within Agility.

There has been an awful lot to absorb when it comes to skills and how organizations need to be designed for the future. The suggestions have come ‘thick and fast’ from so many sources.

The number of helpful reports, observations and suggestions are constant and becoming overwhelming to translate effectively.

How can we map a new pathway for shifting current practices and transform them?

Where do we focus, what do we recognize as organization practices that can begin to transform the organization and re-equip it for a different future?

After working through a number the one that held my attention and has become central to my thinking to take organizational practices forward was provided by a recent report from McKinsey “How to create an agile organization”. This report has been part of a broader ‘agile’ series from them but this one specifically gave me my necessary anchor point, to move forward with my own design thinking for agility and innovation.

Agility for me is vital, it allows us to increasingly be adaptive in an uncertain world.

As innovation continues to be central to growth far more in the future it is our ability to adapt and adjust to all the uncertainties and this requires the ability to be agile.

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Learning a new innovation language

We all in the middle of a re-orientation of our ways to undertake innovation as a process and in its design.

The past belief was that a product was your island and pathway to secured profits, today this alone no longer works. We are learning to connect in completely different ways.

We are learning how to interact with a connected system as products move into products services, and digital, all connected and combined.

It is how we design and explores “smart” products and for this we are reliant on others, having a growing dependency on external parties. We are building our innovation in new collaborations and diverse networks of expertise and understanding.

The emergence of platforms and ecosystems within our connected product design are increasingly taking a central role.

So are you learning a new innovation language?

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So Where Is Innovation Heading?

I have written a fair amount about the new innovation era, offering a view on its future design.

One that is jumping to a fresh cycle of innovative design

We are in the middle of it, some of you may not have noticed its impact and change but it is significant on the understanding of innovation, in it’s future design.

Often this era of change is not as well-recognized or being faced up to, as you would expect.

Many companies are still in denial or not wanting to address the significant legacy and change required.

Innovation has gone from being islands of knowledge, developing new products and services exclusive to that one company, then quickly copied by the competitors, into something radically different.

We are moving into innovation activities that are built more on collaborative and co-creation approaches, where cooperation and exchanges are more built around platforms and formed in ecosystems.These ecosystems gather around a concept or transformation that requires this collective approach and require a more radical design and become very unique in the end result .To achieve this innovation has gone digital, pure and simple.

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