I structure my IIBE offering in the following commercial structure, to offer a clear pathway for potential clients. These are evolving as more modules are coming on stream or currently “in the works” as being validated.
The Key in my approach is to offer A modular, flexible commercial structure enabling tailored pathways for clients at different ecosystem maturity levels.
The designing principle of the Core Commercial Logic
The IIBE commercial model is built as a progressive pathway, allowing clients to enter at different points depending on maturity, ambition, and urgency. All offerings align to four principles:
(1) Low-friction entry points
(2) Capability-building progression
(3) Implementation support
(4) Ongoing advisory and intelligence renewal
Every module is independent but connects into a broader arc of ecosystem capability formation.
Applicable from January 2026, subject to updates and change as portfolio of offers expands.
This has been constructed into a Four-Tier Commercial Structure
Tier 1 — ENTRY & STIMULATION (Low Friction, early discovery and identification)
Purpose: create awareness, diagnose maturity, generate interest, provide self-determine and take action.
Commercial characteristics of this tier: modular, moderate pricing, converts curiosity into further investigative orientations. Stand alone or feed into workshops, introductory priced, high-value, low friction.
Recognising the IIBE blueprint to solve Ecosystem challenges
Tier 2 — ORIENTATION & DEVELOPMENT (Mid-Tier Modules)
Purpose: is to deepen understanding, uncover opportunities, identify priority pathways, define direction and begin capability forming.
Commercial characteristics are fixed moderate pricing, fast delivery, ideal for opening up the evaluation and values of Business Ecosystems into a deeper assessment and strategic decision-making validation.
Tier 3 — CAPABILITY BUILD & IMPLEMENTATION (Premium)
The Complete Ecosystem Framework Suite offers interlocking frames covering dynamic ecosystem modelling, multi-layered ecosystem logic approaches and a completed orchestration capability model
Purpose: build the organisational capacity to operate, orchestrate, and scale ecosystems. Building skills, structures, and behaviours required for Ecosystem execution.
Commercial characteristics: premium priced, multi-phased, forms the core transformation work.
Tier 4 — ONGOING ADVISORY & CONTINUITY (Recurring Service, Periodic Reviews)
Purpose: maintain momentum, update intelligence, learning intelligence and ecosystem coherence over time to ensure ecosystem health.
Commercial characteristics: subscription/retainer models, providing sustained value and renewal.
Client Pathway Logic Applied
Clients are recommended to follow a configurable journey:
Alternative entry points are supported for mature or advanced organisations (e.g., starting directly with Orchestration or the IIBE-OS).
This creates multiple fits for diverse client maturity levels:
- Nascent → Entry + Orientation
- Disruptors → Strategy + Capability
- Mature Leaders → Dynamic intelligence + Operating System + Advisory
Pricing Framework (Non-numerical)
Pricing is structured across four bands:
- Entry: fixed, low-friction & price
- Mid-tier modules: moderate, project-based
- Premium transformation: multi-stage, higher-value investment, multi-module pricing
- Recurring advisory: subscription & retainer logic
This ensures clear commercial escalation while maintaining flexibility.
Strategic Positioning Outcomes
The IIBE model positions you uniquely by providing:
- A maturity-based conversation opener
- A structured capability pathway
- A full-lifecycle ecosystem transformation architecture
- A flexible commercial model adaptable to any client segment
Contact Paul Hobcraft of Agility Innovation for discussing these options and determining the right pathway for your business aspirations and needs.