A little while ago I was talking to the Marketing Director of one of the leading consumer goods companies here in Europe and we began talking around his question “where does design fit in innovation and consumer goods?”
I started this with posing the premise back “What do things really mean?” For example we need to have a clear vision of what good food means to us. We need to seek out and define a new meaning through, perhaps, design. So the question then became “how do you give meaning to things?” We innovate by making sense of these things- “People don’t buy product they buy meaning” Continue reading “People buy meaning not product”
Author: @paul4innovating
The Hidden Human Dimension of Innovation
Why do so many of us get fixated on new technologies, discoveries, inventions, the process, the structures, and even the art of creativity within innovation?
Certainly, each of these has an important contributing part to play in building a coherency for innovation, but the ingredient that tops them all and is often forgotten or assigned as the afterthought is people. People making innovation work, all the rest are the enablers to help them.
The Australian Business Foundation published a report last year- the Hidden Human Dimensions of Innovation (http://www.abfoundation.com.au/research_knowledge) and in part of a speech given by its Chief Executive, Narelle Kennedy at an Innovation 2009 conference she spoke of this people factor. Continue reading “The Hidden Human Dimension of Innovation”