August, 2016 | Paul4innovating Innovation Views

Exploring the Rich Tapestry within the Three Horizon Framework

Within our ‘business as usual’ attitudes, there actually lies the seeds of destruction. Today there is a relentless pace; we are facing stagnation in many maturing markets if we don’t evolve.

Yet we actually subvert the future to prolong the life of the existing. We need to frame our innovation needs differently for exploring and exploiting innovation across different time horizons to move beyond the usual.

Commonality within innovation is becoming increasingly important. We need to build clear common languages of innovation, frameworks, methods and approaches.

There is a pressing need to frame innovation in different ways, to meet change that lies in the future. We are in need to clarify our options and this requires multiple thinking horizons to work through to deliver a richer tapestry of innovation discovery.

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Is Innovation Capital important to us?

Perhaps we are failing to recognise the importance of our Innovation capital, stopping to ask how really valuable knowing this is to us?

Should we care, does it matter? I would argue it does, increasingly so. Within our innovation capital lies the future of the organisation and holds one of the really important ‘golden keys’ to the sustaining performance of the company and its future growth potential.

We need to find a way to unlock this as we are constantly being pushed for new business models that create, deliver and capture value. It is in the entire makeup, the value structure around the offering, and this is made up of distinct capitals that drive the new business towards success.

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The Growing Value in that Crowd- Encourage it Out.

The use of crowdsourcing: the goal for me, is to engage and move the crowd towards a new direction, by encouraging out individual thinking and discovery, searching for combining these contributions; ones that lead to novel, new answers that move a challenge forward into a solution, one that has improved value over the existing.

The community is encouraged to form, lead and build, taking ideas and thinking onto discovery journeys, seeking out and building on each other’s contributions.

The individual building blocks (like Lego) connect into a collective whole, that piece together, progressively being combined, to solve a problem, to frame something that leads to an answer of meeting the challenge initially set up.

The overriding need is to release the forces within the crowd, by seeking out and gaining their engagement and connection as something ‘they’ believe they can contribute into; as here lies the discovery of many, combining and ‘feeding off’ of each other, to change the existing into the preferred.

This is the third post on crowdsourcing that might offer some general background statements. Part one is here and part two is here.

Crowdsourcing can be powerful if harnessed well.

After a fairly detailed exploratory working through crowdsourcing in this mini-series, I wanted to offer my ‘take’, to help our thinking though in formulating clearer positions in this, to see its increasing value as contributing into an innovation management system.

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So Are You Thinking Crowdsourcing?

Crowdsourcing does have a real potential in my mind but does seem to have some formidable issues to work through, to be well understood and managed.

Partnering with experts in this field will help overcome many of these barriers or at least have reassuring suggestions for resolving them. Let’s take a look at some of these here in this post.

Certainly, I think over time we will learn what works for us and what becomes leading practice, so we can become a lot clearer on crowdsourcing position and value to us, within our context, terms and circumstances.

That is why it will be really hard to cite ‘best practice’ as each crowdsourcing challenge will need different inputs and will yield very different outcomes for each unique challenge or problem raised.

Continuing with my exploring crowdsourcing. Part one is here. Within this second post, I want to offer some different thoughts to work through around the issues and concerns that came out in my researching the subject. There is a part three coming out in a few days to finish this mini-series off.

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Evaluating Crowdsourcing – offering a bright future?

Crowdsourcing has been growing in interest for some time to change our thinking in innovation discovery. It can hold a key for us to help solve vexing questions, real challenges, and connect different voices, that builds into a community that can combine and open up the fields of opportunity for new solutions.

Crowdsourcing does have both the potential to point towards disrupting possibilities, extends the concept of open innovation into a wider source of participation from a diverse community not possible to reach by other means as effectively. It can simply connect a ‘crowd’ of people to a common purpose. All in all, if applied carefully it can provide you with a leading edge of innovation knowledge and insight.

I wanted to step back a little and take a more measured look at crowdsourcing over three posts. This is part one.

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