Often we forget to look back as we constantly get into that habit of always wanting to simply keep moving forward. So, sometimes I would recommend we stop and reflect. I, for myself, keep returning to great thinkers in innovation to remind me and these can often bring me back on track in avoiding certain traps.
He states “theory helps to block out the noise and to amplify the signal”
So I looked back at a theory to go forward to reduce our cognitive traps
If we link back into Everett Rogers Diffusion of Innovation for much, it is not a bad place to go. He firstly offers us his five stages of adoption or the decision stages of the innovation-process of Knowledge, Persuasion, Decision, Implementation and Confirmation. Continue reading