Understanding innovation – the W L Gore way.

Once in a while you have to stop and reflect. Why do I keep banging away at innovation, along with countless others? Often I feel we are preaching to the converted, or the ones forced to listen just in case they miss something and are suddenly banished to hell, a non-innovating organization. A place where no one will ever listen to them and this would have been the message to free the shackles and bring them back to innovation salvation.

So here I am standing in the innovation pulpit giving the weekly sermon on innovation beliefs and principles, offering this weekly reading on the (next) ten steps to avoid in that particular sin which we all know you are certainly committing! Sometimes at the end of the sermon (or article), someone comes up and leaves an offering (comment) that sustains us a little more during the week, as we go about our business, in my case consulting, advising and researching on innovation. What a hard life we seemingly lead!

So it is one of those rare occasions you recall something truly inspirational and this is what happened to me in going back to one of the best examples of true innovation practiced and preached, the “W L Gore way”

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