Innovation is like a tropical rainforest

Innovation is like a tropical rainforest

Innovation is like a tropical rainforest

Recently I have been asked about my innovation activity ‘going forward’ and I described it like a forest needing some fresh attention. There is my need to cut down certain trees, clear away a lot of the floor covering to allow the sunlight in and permit those ‘selected innovation tree’s’ to be allowed to grow stronger.

We all have those times where we need to choose, to pursue clearer pathways we believe are better for us. To be more selective in what we do, to be more focused and hopefully achieve a better, lasting result that hopefully offers a more satisfying set of outcomes, to both clients and to ourselves.

Within this comparison I am presently making of innovation being like a forest, I really began to see so much more of a connection in what is happening around in innovation that it can be compared to understanding a tropical rainforest. There are many comparisons, let me outline some of these here.

The ecosystem within the rainforest is also needed for innovation to work effectively  

Firstly I would argue that innovation, to be managed well, needs to operate like an ecosystem, the same as a tropical rainforest. Ecosystems to flourish need to experience critical feeds, in the rainforest this is high average temperatures and significant rainfall. Well innovation to thrive needs equal attention; it needs a real focus, above average and significant attention to be well maintained.

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Re-ordering the organization’s genetic code for innovation.

As we enter 2012, what really disappoints me is that we still have not cracked the innovation DNA code sufficiently to embed this within the organizations genetic principles, structures or systems for completing an everyday innovating business. Why is that?

I see no reason why innovation cannot be a clear (integrated) management discipline, shared, taught and fully aligned with an organization’s strategic intent and execution. It needs to have a set of molecules that carry the ‘genetic’ innovation information in logical and a comprehensive arrangement, of its separate elements. These need to be strung together like all living cells by a set of clear rules. The code order defines the sequence, the “alphabet” of the organizations ability to innovate. Well that is how it should look if we want to allow innovation to enter the present DNA of an organization. Innovation cannot sit outside or be run in parallel but it needs to form part of the essential organizational code.

I am convinced innovation can be implicitly understood but I still feel there is an awful lot of conflicting advice being offered that must leave many confused. Let me add to the confusion! Continue reading