I’ve been watching the debate for the Presidency of the United States and thankfully the second one became a more ‘alive’ one, where you felt some real tensions on different issues. One of the most central discussion points was around jobs- creation, partly from bringing them back to America, and unleashing the Entrepreneurs from all that ‘crushing’ burden of bureaucratic ‘red’ tape but lacking in real specifics.
Innovation I noticed came to the rescue as that ‘certain’ word needed to be played, like a cloak you can hid behind, so the person waving its potential in magic dust will make us all feel happy, that it will solve most of our problems. Apple was raised in the questions asked and how can the jobs overseas be brought back to the USA? President Obama stated some of the jobs lost will not come back, those that are low skill, low wages and he wants to achieve high skill, higher earning jobs. I’m sure both candidates would want that and both know certain jobs will never come back.
Will Apple invest back in the United States in manufacturing unless there is a fundamental change in policy or consumer sentiment? They are more likely to invest on consumer sentiment than just policy alone, if it changed and suddenly there was demanded “I want home-made products, made within the US 100%” stamped upon them. Customers voting with their feet and wallets can deliver more than policy incentives alone. Pride of ownership might even replace status in ownership. Continue reading