Thinking about scalable engagement

I wrote a piece sometime back on “people don’t buy product they buy meaning” and was prompted on this again fairly recently. See http://tinyurl.com/chvu2la for this. It is funny how this triggered a series of different thoughts which I’m going to try to explain here as I struggle with some disconnects on where we are going on engagement.

I first start out with engagement

There is an awful lot of disruption occurring all around us. Old behaviours, many well established ones that we were somehow seemingly comfortable with, are being suddenly replaced. We are being pushed far more today to search for achieving a greater personal meaning through a different set of connections, more remote, arguably more empowering and get offered in this deal the technology to make this happen, with ease and convenience in its place. What are we losing in this grand deal?

These shifts are changing our behaviours, they  are seriously challenging many of our (past) accepted practices, because as we suddenly feel more in charge, to do the things we want to do, simply when we want to do them, we depend less on others. We suddenly adopt new habits because they are better for us as individuals; they fit within our changing lifestyle. They “enable us to do”- they actually transform the way we work, think and interact. Old habits don’t die hard any more, they seem are replaced fairly quickly once you see the change in the value, and technology simply keeps prodding us down this changing road faster and faster. Continue reading