I wrote a piece sometime back on “people don’t buy the product they buy meaning” and was prompted on this again fairly recently around the need for engagement in all we do.
See http://tinyurl.com/chvu2la for this.
It is funny how this triggered a series of different thoughts which I’m going to try to explain here as I struggle with some disconnects on where we are going on engagement.
I first start out with engagement
There is an awful lot of disruption occurring all around us. Old behaviours, many well-established ones that we were somehow seemingly comfortable with, are being suddenly replaced.
We are being pushed far more today to search for achieving a greater personal meaning through a different set of connections, more remote, arguably more empowering and get offered in this deal the technology to make this happen, with ease and convenience in its place. What are we losing in this grand deal?
These shifts are changing our behaviours, they are seriously challenging many of our (past) accepted practices, because as we suddenly feel more in charge, to do the things we want to do, simply when we want to do them, we depend less on others. Continue reading “Thinking about scalable engagement”
