The risks of dampening down Innovation Productivity

With many of the leading developed and developing countries experiencing a contracting economic performance we are getting caught in a ‘catch 22’ situation. The more our firms do not expand, the lower the innovation productivity rate. The lower the productivity rate, the tougher it becomes to improve standards of living, boost skills, deepen capabilities, keep competitive and find those more distinctive new products to grow the market before competitors do.

Innovation productivity actually raises the competitive game

Innovation productivity is actually a sustaining engine for wealth and job creation surprisingly. The more you improve speed, efficiency and scale you attract others to adopt similar approaches. The raise in productivity happens when others adopt improved ways to equally compete, the benefits start to spread and this drives innovation productivity.

It goes: the more efficient we become, the more effective and that leads to increased innovation opportunities. Continue reading