We seem to pass over distinctive innovation, why?

I see so many suggestions on the types of innovation, actually I’ve offered a few myself, just go and take a look at http://cirf.pbworks.com for a different slant on this . For me, one ‘type’ of innovation that seems always to be often passed over is distinctive innovation in discussions. Why is that?

Most people work away in the trenches of incremental improvements and these outputs make up the vast substance of innovation activity.  Many working in these trenches of innovation on a daily basis would love to be part of a breakthrough but tend to find this is always ring-fenced for a few others to work upon. All they can often do is gaze over the fence or quietly accept this divide simply goes on.

I believe many who work within innovation simply do not share in this delineation of innovation activity, as it divides talent into separate teams, often pitting scarce innovation resource against each other, often in many unseen ways.  This divide of activities is often a real pity but perhaps another story for another day we can explore.

Disruptive innovation is seen, partly by the way it has its effect on us and our lives. Many of us are always happy to discuss disruptive as long as it does not have an impact on ourselves, on the receiving end. As long as we are the ones doing the disrupting, or just wanting to show off the status as being early adopters or within the early majority of the innovation adoption curve, then we love disruption. Otherwise it is a very uncomfortable space many are not prepared to travel too. Continue reading