Insomnia or a Wakeup Call – Which?

Wake Up or InsomniaYou find yourself slipping into a conference hall unexpectedly. You are confronted by 1,000 participants listening to the conclusions of six very wise looking people at a table, explaining the outcomes of the summit. They are talking about a summit declaration by providing 5 calls for action for a Wake up. Sounds more than interesting, even important.

Now you quickly settle down into your seat, trying to ignore a few turned heads frowning at this sudden interruption after spending their three days working through this Wakeup Call and are quite rightly listening intently. This seems critical, you settle down to listen also.

So, without the drum roll or often accompanied with the appropriate dramatic music the 5 calls are announced:

  • Deliver on the widely accepted and appreciated new instruments and policies (2014-2020) in support of innovation.
  • Build a culture of ‘fail fast’, ‘risk tolerance’, and ‘fast capital’ to cross the valley of death.
  • Create a predictable policy environment and embed innovation as a principle in all measures and decisions.
  • Engage in joint thinking and acting across sectors and along the value chain.
  • Change what you do: a deep mindset change is needed at all levels: companies, administrations, and citizens.

So you have guessed where you are yet?

No, well you are at the winding up of a three day innovation summit held by Knowledge4Innovation (K4I) as the 5th European Innovation meeting that took place in the European Parliament from 30th September until 2nd October 2013.

Apart from 1,000 participants attending, there was in also in attendance three EU Commissioners, 30 members of the European Parliament and 150 speakers contributing their thoughts. According to the press release the conference summit was the largest ever, comprising of 25 events, including the opening and closing ceremonies, a series of conference sessions, workshops, breakfast, lunch and dinner debates organized by summit partners, as well as an exhibition and two press breakfasts.

Am you as overwhelmed by these 5 calls for action to Wake Up Europe?

Yes, these five calls are the suggested action calls to wake up Europe to go and innovate. Now I’ll be honest here, I’m struggling with these. Without the benefit of attending any of the 25 events, listened to the varies debates, taken a pulse of the mood within the conference all I’ve got to go on is these five actions to Wake Up Europe. Actually I didn’t even slip into the hall, I did not attend, I just got sent the press release from the event and from all my investigations and reading I’m a little lost here.

I’m sorry, no really sorry but is this really the best set of outcomes we can do in Europe?

Europe is facing unprecedented challenges; Europe’s very existence is being threatened. Competitiveness is eroding, standards of living are falling, economic forecasts still part offer some dark scenarios of economic decline, ageing populations, social capital and labour force shortage, increased food, energy and water constraints and a changing role of the EU on the global stage. Let alone the rosy picture of complete integration is caught up in a leadership impasse. We are simply failing to rise up to the challenges we have confronting us here in the EU. So we have ‘arrived’ at 5 calls to wake up Europe on the innovation front! These five?

So yes Europe does need to wake up to become really effective on innovation especially execution.  Yes, it must give innovation a primary role for its paramount importance within the growth requirements across each region within the EU. It must drive innovation down  and across all its members countries in better collaborative ways, as each is competing increasingly within a tough global battleground and needs the ‘power’ of combining on finding both radical and innovation breakthroughs. It needs to innovate to get out of numerous sets of crisis.

Dr Burton Lee one of the speakers at this summit, a lecturer, European Entrepreneurship and Innovation, Stanford School of Engineering asserted: “Europe’s core crisis is a crisis of innovation and not a debt crisis. It is a crisis of chronic poor performance in creating disruptive products, new companies, new university models and new jobs”

The intent of this 5th European Innovation Summit had as its original aims:

to identify what needs to be done to bridge the innovation gaps, to overcome the Innovation barriers, which renders an innovation friendly climate impossible, or indeed, less possible than in the leading Innovation strong economies and focus on the key drivers

So let me ask you, do you think the 5 calls for action will waken up innovation  in Europe?

In my opinion, I think Europe is utterly sleep walking even delusional. So yes, it does need seriously waking up for innovation, I totally agree but with these 5 calls to action? No, Really? Seriously? Am I missing something here?

I think we are suffering from all the symptoms of sleep disorder in Europe

Here is Europe we are dealing with all three types of sleep disorder, we are in a very disturbed sleep deprivation, we are or it seems exhausted, incapable of changing our position. It has all got simply to big, too complicated and far too difficult. We lack much and can’t even a more powerful call to innovation action than these five…. actions.

So this must be actually innovation insomnia – sleeplessness as nothing we seem to do is refreshing us, facing us all it seems is a ‘prolonged sleep onset latency disorder’. We are trapped, and as Jürgen Habermas nicely puts it “Dozing on a volcano”

He also suggests in Europe: “there are extraordinary situations in which cognitive sensitivity, imagination; courage and willingness to take responsibility (by) those in charge have an impact on the progression of things“.

I don’t see this rising to the significant challenges confronting Europe by our present leadership. Surely in any ‘universal’ call for action we do really require from innovation, then we need to find statements that will resonate with all within Europe.

That is: EVERYONE  go out and make a significant impact on growth through innovation within the EU and we all will support you in every possible way – cutting down the obstacles, removing the barriers, solving the red tape, pushing in every way all the enablers to help you innovate successfully.

I simply don’t sense this from this 5 calls, they are just going through the motions of existing (entrenched) positions. There is no wake up call here.

We are actually suffering different levels of innovation insomnia

The three levels of innovation EU insomnia I suggest are:

Transient insomnia- this lasts for about a week or so after a conference like this one that I’ve been trying to figure out. You suffer conference deprivation but you soon forget about it as you quickly pass onto another disorder that keeps you in your depression and stressed environment. You do not have time to piece it all together.

Acute insomnia – You feel restlessness for some time after one of these conferences as you really can’t get any new momentum going. Even not as a direct result of the meeting you attended for three days, listening to some incredible, well qualified speakers. You are suffering this acute disorder where nothing really changed to allow you to render any change in your own environment. You still face the same factors of innovation disorder when dealing within innovation inside the EU, can you wait for ever, even in times of crisis?

Finally, Chronic insomnia  and the most serious. This really does last for a long time. This is our primary disorder, the very reason for our insomnia.  Perhaps that is the 2020 real target. We not just suffer continued (innovation) fatigue, we really have got totally caught up in the hallucinations and mental issues that those deeply affected see things happening in slow motion, where moving objects just seem to blend together but really are deeper symptoms of impaired vision that causes double vision – we double our efforts but don’t solve the primary disorder.

We are all caught up in this chronic insomnia when it comes to innovation within Europe. We even begin to use the innovation mantra of “fail fast, risk tolerance and fast capital” to cross from this valley of death.

I’d like to believe we will become fully engaged but it has to be far more radical for innovation to really deliver.

It really does not matter if we agree or not that we have to Wake Up Europe, or we are all caught up in different levels of insomnia? I really can’t believe the 5 calls of action that concluded this meeting over three days of 1,000 participants deals with the fundamental crisis we face here in Europe for growth and igniting innovation. We simply are not really addressing our deep underlying EU symptoms within innovation with these 5 calls for action. Do you agree?

If you would like to read more on this 5th European Innovation Summit held through the organization Knowledge4Innovation then here are some links

Initial Release: http://www.knowledge4innovation.eu/5th-european-innovation-summit-2013

5th EIS Guide Booklet: http://www.knowledge4innovation.eu/sites/default/files/5th_EIS_Guide_Booklet_1.pdf

Programme: www.knowledge4innovation.eu/5th-eis-programme-and-speakers

List of all speakers: www.knowledge4innovation.eu/5th-eis-speaker-bios

Final press release: http://www.knowledge4innovation.eu/press-release-5th-european-innovation-summit-europe-needs-wake-5-calls-action?

Open Innovation, Technology Platforms and a New Business Model- All-in-One Biggie!

Recently I was reminded about one of the most ambitious open innovation projects around- the Innovation Medicines Initiative- set up here in Europe. I think you will find this interesting to pick up upon.

Without doubt this is one of the most highly ambitious and bold initiative I’ve come across.

I think anyone seriously interested in the combination of open innovation, the use of a collaborative technology platform built around a novel new business model within such a highly competitive industry of Pharmaceuticals should watch this initiative with growing interest. It can point to significant changes in the impact and contribution of innovation management.

From its initial concept inception in 2004 and 2005, with the IMI established in 2007 as a Joint Undertaking, it has operated as an autonomous body for approximately a little over two years as I understand it.

Here I provide a fairly concise outline of its evolution and what challenges it is currently facing. It still is too long but it provides the essentials (I hope) on an amazing and bold initative here in Europe and worth reading until the end-really!

Background to the Innovation Medicines Initiative (IMI)

The Innovative Medicines Initiative is the largest public-private partnership aiming to boost pharmaceutical innovation in Europe and to speed up the development of better and safer medicines for patients. IMI is a joint undertaking between the European Union and the pharmaceutical industry association EFPIA. www.imi.europa.eu

With a €2 billion euro budget, IMI supports collaborative research projects and builds networks of industrial and academic experts in Europe that will boost innovation in healthcare. Acting as a neutral third party in creating innovative partnerships, IMI aims to build a more collaborative ecosystem for pharmaceutical research and development (R&D). IMI will provide socio-economic benefits to European citizens, increase Europe’s competitiveness globally, and establish Europe as the most attractive place for pharmaceutical R&D.

The European Commission’s Seventh Framework Programme contributes €1 billion to the IMI research programme. That amount will be matched by mainly in kind contributions (consisting mostly of research activities) worth at least another €1 billion euro from member companies of the European Federation of Pharmaceutical Industries and Associations (EFPIA).

IMI supports research projects in the areas of safety and efficacy, knowledge management and education and training. Projects are selected through open call proposals; the favoured way in EU funded projects
The research consortia participating in IMI projects consist of:

  • large biopharmaceutical companies that are members of EFPIA, and a variety of other partners, such as:
  • small- and medium-sized enterprises,
  • patients’ organisations,
  • universities and other research organisations,
  • hospitals,
  • Regulatory agencies, and finally any other industrial partners.

IMI’s overarching objectives

IMI’s overall goal is to build a more collaborative ecosystem for pharmaceutical R&D in Europe and to speed up the development of more effective and safer medicines for patients.

To reach this objective, IMI is creating unique, large-scale networks of innovation in pharmaceutical research. Joining forces in the IMI research and training projects, competing pharmaceutical companies collaborate with each other and with academia, regulatory agencies and patients’ organisations in order to tackle the major challenges in drug development.

The IMI Research Agenda

This builds on the recommendations in the earlier Strategic Research Agenda to overcome the principle causes of delay in pharmaceutical R&D by focusing on four areas:

  • Predicting safety: more accurately evaluating the safety of a compound during the pre-clinical phase of the development process and the later phases in clinical development.
  • Predicting efficacy: improving the ability to predict how a drug will interact in humans and how it may produce a change in function.
  • Knowledge management: more effective utilisation of information and data for predicting safety and efficacy.
  • Education and training: closing existing training gaps in the drug development process.

To address the main challenges identified, IMI will harness the know-how and expertise available across Europe’s biopharmaceutical sector, by pooling competencies and resources from the public and the private domain.

Expected effects

IMI will make Europe more attractive for pharmaceutical R&D investments and boost the competitiveness of European life science R&D. By directly addressing the challenges facing the pharmaceutical sector in Europe, IMI has the potential to:

  • Modernise the development of medicines.
  • Expand European expertise and know-how in new technologies to attract bio-medical R&D investment to Europe.
  • Anchor R&D jobs in Europe and reverse the ‘brain drain’.
  • Enhance Europe’s economy by strengthening the competitive position of smaller companies, enabling them to collaborate with a multitude of stakeholders.

The strategic imperative for this scale and scope of collaboration was the driving force.

A platform for better coordination, co-operation and collaboration among all the stakeholders involved in developing innovative medicines in Europe was seen as sorely needed. To change the present situation, there was a real need to form stronger links between the stakeholders, more efficient use of modern predictive methodologies and techniques, improved management and sharing of existing knowledge – not yet fully utilised – better exploitation of promising strengths and assets, and upgraded education and training.

Equally the pharmaceutical industry is undergoing sharply worsening working conditions and many challenges. Escalating development costs, patent expiry on major products, increased competition including R&D activities on the global market, the perception of greater risk-aversion among regulators and worsening public image are conspiring to cripple the European pharmaceutical industry. This has been seen as a negative spiral that would become highly detrimental to the European economy as well as to patients seeking relief from disease and illness.

The initial analysis relating to the benefits of a platform approach were expressed as:

  • Exploiting existing strengths and assets in Europe and building on existing structures
  • Ensuring the active involvement of member states of a community of 27 countries across the EU
  • The platform can become as a brilliant vehicle for assembling the stakeholders
  • Improve the necessity of communication for better understanding and collaboration
  • Proper networking as a key to success can break down existing barriers
  • Exploiting the platform to develop common standards and an ongoing innovative culture
  • Ensuring the transparency of all steps and procedures in the platform had real value
  • Better training and education of scientists to do the job in more open, collaborative ways
  • Ensuring balance in selecting disease targets would have a potential greater impact
  • Establish common standards for bench marking would give all equal opportunity to improve.

Recently in 2011 a first interim evaluation report was made by a panel.

At the time of the first interim evaluation, the IMI had operated as an autonomous body for approximately one year, had launched its first two calls and was about to launch the third call. Fifteen projects from the first call had kicked-off and were ongoing, and a further 8 projects from the second call were under negotiation. These projects have been launched in the first few months of 2011.

The in-kind contribution from the EFPIA companies to projects in the first two calls is € 198 million and the financial contribution from the EU budget, disbursed by the IMI JU is € 190 million. This is slightly lower than what was foreseen at the launch of IMI (€ 199.5 million).

The IMI interim reports objective was to is to address the bottlenecks currently limiting the efficiency, effectiveness and quality of the drug development activities needed to bring innovative medicines to the market and provide a clarification of the positive progress made. My extra note here -Just take a look at what they are attempting to address.

  • Through the IMI JU, Europe has succeeded in establishing a new business model between public and private sectors, which unites research strengths across European pharmaceutical industry, academia and small to medium enterprises (SMEs).
  • The consortia formed carry out focussed research addressing problems of immediate relevance to industry and future public health. To have formed and embedded this new, applied, research environment is a significant achievement for Europe.
  • The IMI development has been meaningfully enhanced by its engagement with the regulatory authorities and patients organisations. To have succeeded here is rare, and taken together with the scale of interest of research organisations, is a tremendous illustration of Europe’s strengths in creating consensus and collaboration.
  • By facilitating enhanced cooperation between academic, SMEs, patients organisations, regulatory authorities and the pharmaceutical industry, the IMI enables mutual learning and the opportunity to build understanding of respective rationales and approaches, with benefits to all parties. This is powerful. Although at a relatively early stage, the dialogue now underway across the participating groups aligns well with the IMI  intent.
  • The scientific scope of the initiative is well targeted, embodied in the IMIResearch Agenda, and the IMI JU has had the foresight to ensure that the Research Agenda is updated regularly. The first such review and update was on-going at the time of the Panel’s review.
  • The financial resources available to the IMI JU, totalling €2Bn, make this the largest public private partnership in health research in the world. Yet the research challenges to be addressed with this sum are significant.
  • The Panel was satisfied that the funding is being distributed adequately to help reach the objectives set and also saw appropriate consideration being given to the scope and scale of future projects to best achieve impact from the finite research funding.
  • IMI constitutes a novel model for implementing the concept of “open innovation”. No other European programme has enabled cross-company collaboration within the pharmaceutical sector on the scale that has been achieved with IMI. This step is very important in developing open innovation in the health sector as it has enabled an unprecedented pooling of industrial research assets allowing scientific challenges to be tackled in a manner that could not be done otherwise.
  • In many respects the IMI is an incubator for changing minds on how parties can work together across traditional boundaries and is therefore likely to have an important structuring effect in Europe, fully in line with the Innovation Union objectives

The panel also identified certain weaknesses for the Joint Undertaking bodies to address

  • Internal governance structures are not yet working optimally: e.g. pace of decision making, clarity on responsibilities for key actions, crispness in assignment of accountability for tasks;
  • Proactive communication activities have been lacking, as exemplified by the diffuse and varied understanding various stakeholders have of the purpose of IMI;
  • The advisory potential of several stakeholders, such the European Medicines Agency (EMA), is not exploited fully by the IMI.
  • The lack of identified and used key performance indicators by the IMI JU risks making the output of the whole initiative diffuse.

The Panel therefore came up with seven recommendations summarised below. Each is associated with a precise set of actions detailed in the report but not provided here.

  1. Continuously improve stakeholder involvement in IMI-supported research projects
  2. Continuously ensure EFPIA and Commission commitment to IMI’s success and sustainability
  3. Ensure excellence and exploit new ways to support IMI scientific objectives.
  4. Improve IMI communication
  5. Reinforce and streamline decision making and well functioning processes
  6. Ensure best use of IMI results and IMI sustainability
  7. Develop monitoring and evaluation processes

The EU Commission has issued its response to this report- in summary:

The Commission welcomes the interim evaluation report about IMI. It takes note of the recommendation of the evaluation panel. The Commission is committed to working with EFPIA to implement the recommendations addressed to the IMI Governing Board, where the two founding members work together to give strategic direction and oversight to the IMI.

The Commission is committed to implementing the recommendations addressed to it and is open to collaborating with EFPIA and the IMI Executive Director implementing the recommendations addressed to them. Most of the recommendations can be implemented in the short to medium term and indeed many are already being addressed through actions from the Governing Board and the Executive Office.

Both the Commission and EFPIA are recommended to dedicate enough staff to IMI. The Commission considers that both founding members have shown extraordinary commitment towards the successful setting up of IMI, including the launch of the IMI JU as an autonomous entity.

Considering the number of processes that had to be established, the Commission considers that overall this has succeeded well, while recognising that some delays have occurred. It is inherent in a partnership between partners as different as EFPIA and the European Commission that it takes some time to agree on certain points, especially at the beginning. With the IMI JU Executive Office now almost fully staffed, all operational responsibility has moved to it. Indeed, the Commission is committed to giving the Executive Director full autonomy for this responsibility

My conclusions

Without doubt this Innovation Medicines Initiative is something to be watched. There is enormous learning to be gained as it evolves. It is tackling some incredible and well discussed barriers to innovation on a grand scale. Will it be successful, time will tell but recently the CEO of Glaxo Smith Kline, Mr Andrew Witty was very upbeat.

The industry is reeling from much in disruptive winds blowing and battering at its door. Taking this one imaginative approach on its own will not solve all the ‘ills’ but can provide a catalyst of real change. It can also provide us all with some significant rethinking of what is possible, when something is in crisis, as the Pharmaceutical industry certainly is.

This is a seismic undertaking that could have a profound impact on how we view collaborative innovation and what it attempts to tackle on the scale needed for many challenges we face. We can learn an awful lot from studying this initiative.

Is innovation today expected as the panacea to solve all our problems?

I am getting increasingly disturbed. This week two people I know and respect have been talking about the innovation effect. Is innovation the business process re-engineering of our decade; is it part of a bubble like the the dot.com boom. Is innovation simply a fad and fashionable to talk up when we are in the present economic uncertainties? Is innovation durable or will executives move on to new ‘feeding grounds’ as they smell that possible wind of change?  Yes, possibly, I hope not. Innovation is still a very furtile feeding ground.

Innovation is meant to be the catalyst of fresh jobs, new growth and leading us all out to the promise land of wealth and security. Can we place such a burden on the slim shoulders of innovation?

Politicians here in Europe and America are using the past tool kit of tried and tested methods to kick start their economies, restructure the mountains of debt we have accumulated and generally stimulate growth. Our economies remains stuck, entrenched and resistant, even some are about to possibly plunge even further back.  So it becomes “time for playing the innovation card”.

Is innovation leading us to the promised land of milk and honey?

I think we are all getting a little cynical about leaders’ motives and intentions when leaders attempt to deliver inspiring messages, many people react with scepticism, question whether leaders are just trying to work them or us even harder. It often leaves a bitter taste, not a taste of future promise.

Work for many has changed in its central position. It has moved from having a higher meaning and purpose as it is increasingly felt as individuals we are not really making a difference. Ah but through innovation you can, goes the mantra.

The problems today are very structural and systemic. We are all being measured against past performance, against other people, against other organizations, against other countries, the messages are unrelenting. Our solution is to become more innovative. Often these are one shot solutions. Do they advance us, most probably not much but we need to be measured. Do all these one shot activities help us or are they simply short term?

We have also lost identification with our public leaders and our institutions. We increasingly see them as obstacles to progress; we see them as not very innovative.

Overload and the crisis of no time to focus

Today we are bombarded with information, with knowledge, with data 24 hours of constant streaming if we want it. We have difficulty in switching off. We constantly look for all those breaking innovation and wealth creating opportunities. Regretfully we are on a horrible treadmill and asking innovation to help us get off it is not a solution. It helps, yes possibly.

Steve Deming wrote a series of articles on his Forbes blog, start here http://onforb.es/iQiMrr about the sorry state of innovation. It is depressing reading. It does seem innovation is not succeeding. Can we change this, he thingks it is, yes possible but we have to radically change our thinking about innovation and its part to play in the bigger scheme of things.

The EU announces a state of innovation emergency

This week the European commission issued its Innovation Union Competitive Report, it is long, detailed but thankfully has an executive summary. Start here http://bit.ly/jzE7w6. The upshot of the report, the headline is “Europe’s innovation emergency”. Innovation performance needs major improvements in many areas if (note if) the Europe 2020 strategy is to deliver on its promises. I don’t want to sound cynical but I just get the feeling of “no chance” will we deliver on the promises with where we are and what is facing us.

  • Innovation delivery is tied to Innovation Union and as most people know Europe loves the idea of union. The problem today is there are many worrying signs that the dream of EU ‘Union’ is about to implode with the public financial crisis, that is not going away with the heavy dose of austerity measures needed by most. Excuse me, but how does innovation flourish in austere times, usually not very well actually. So innovation is becoming the whipping boy. Yes probably.
  • The EU report suggests we need to be more innovation ‘smarter’ by focusing on specialized areas of activity. The difficulty for me is many of these offer limited jobs and simply chase the ‘smarter’ qualified person. So we get some wealth creation but for a narrow band of (lucky) people and have we not just been through one of those bailouts for the banking sector? So more of the same solution as policy suggestions for innovation. Yes probably.
  • We are asked to invest more in research and innovation. The EU is slowly advancing towards a target of 3% of GDP to invest in research and development. The problem I have with this is this:  there are so many reports disputing this R&D focus is the real growth area, it should be in entrepreneurial start ups. I tend to feel this seems to generate more jobs but start ups are having extremely hard time raising money from the financial institutions. We have not yet achieved a structural change to a more knowledge-intensive economy.
  • We are also told we have weak framework conditions that are preventing our knowledge to flow and be transformed into marketable products and services. The developed world is most likely continuing to lose ground in the exploitation and translation of innovation.
  • Many commentators have spoken of a new deal, to get the many back to work. This is based on knowledge and being innovative. The reality is our education system; many within our work forces are not as equipped as they need to be to make this knowledge intensive switch. We will have to wait for significant changes in our education direction, significant upgrading and retraining of many knowledge unskilled people to make this critical change. Yes probably.

Innovation can be the growth stimulus, not our current tired formulas of financial bailouts as the approach.We need stimulus not proping up the weak.

Is innovation our stimulus? Innovation remains often abstract, certainly over used, and not well understood by most people on its full force and ability to deliver but can it, when it often stands on its own and everything is expected from it?

Innovation is expensive to do well. It is now global and access to knowledge is essential; Innovation can also be very slow and incremental but it can be disruptive, revolutionary and amazingly quick in generating growth and jobs. Innovation is a community endeavour, it dies in silo’s and we need to increasingly find ways to wire and connect ourselves even more to leverage the collaborative nature innovation requires.

Innovation requires resurgence and deep commitment

If innovation can be our answer then it needs a clear resurgence. Innovation needs a place at the top table of politicians, businesses and society and not just used as the star attraction, called upon to divert our attention from all the issues that are around us. Innovation can lead us out of this mess but it has to be ‘front and centre’ in its importance but it has to be fully understood. Is it by many at this time abstract and lacking the defining meaning of why innovation should be treated with importance?

Innovation to become part of real sustaining policy needs to be re-thought. Innovation by its nature needs to be nurtured by the process of discovery, the linking of insights for creation and exploitation of new ideas by entrepreneurs and business alike and translating them into a new end result.

Innovation is uncertain, lets simply recognize that and move on

Innovation is by nature radically uncertain, it is very unpredictable, although Governments believe they can capture innovation activity but they don’t. We need to encourage experimentation and ideas even more; luckily we still have our creativity even if we don’t have access to the means to deliver on it. This is where we should be spending our money, not in bailout of old institutions or 20th century industry models but on experimentation and exploration of the new work factory, collaborative innovation sharing, to solve our societies and planets big issues with inventions that generate a new deal that transform us away from current dependencies the planet is rapidly depleting.

A new melting pot of delicious innovation stew

We need to find a new ‘melting pot’ where innovation forms the central ingredient but it really does need plenty of other components or constituents to be readily mixed together to produce this elixir of new jobs, growth and wealth creation, it can’t simply stand alone. It needs to change from the whipping boy to the poster boy but it needs a sea change in our thinking or it does go bust and fail to deliver on all those promises being made today.

Innovation needs attachment

So is innovation dead, is it about to go bust, to end up as another nice idea?  I hope not, it is durable but in a different form than we currently frame it in. It is time we put innovation really to work but it has to be ‘attached’ to something specific to thrive and grow upon. It can have durability if we understand it better and invest in it. It needs to be fixed firmly onto something else. We do need to do this mind shift in innovation understanding now though, we just can’t simply keep talking about it as the ‘magic’ dust you sprinkle around.

Transform European activities around innovation ecosystems

The challenge today is to transform European activities around innovation. It is the same for the United States as the growth and job mantra will simply come from innovation. In the EU case, Innovation forms a central plank of the 2020 Europe goals.

Regretfully the next Titanic is waiting to happen.

In recent months there has been considerable activity to formulate the new policies to support innovation through EU funding. The EU has been inviting dialogue and offering a mountain of guidelines and suggestion to help us all.  Much of the focus is on streamlining what is already in place.  I’ve called this on some different discussion blogs a little like “reorganizing the innovation deck chairs on the titanic as it heads towards an iceberg”.

There is enormous activity and pressure to perform as the past results of many of the EU initiatives have not delivered on the goals set, and there is this real urgent need to reflect upon the lessons learned from the failures of the Lisbon strategy. It does seem the present ‘effect’ is put on more steam, lighten the load where we can and let’s try and navigate through these challenges (or icebergs), no time to lose. Everyone is on high alert in Brussels and around the EU all busy doing their job to contribute to present dialogues on making innovation a success. We need to take really radical action in my view.

Perhaps we should be shouting “all stop”

Maybe we should be shouting “all stop.” Can we keep going on layering more onto a system of innovation that has not worked in many cases or provide even further policies that clearly do not fit the order of magnitude of change taking place around innovation?

We are simply shuffling the innovation deckchairs and this is not going to be enough to confront the new global innovation changes taking place. The ones that are slow to respond, regretfully the EU is a shining example of that, that lacks that real agility to read, react and respond (more the later ones, better at the reading ones in the EU’s case) is simply going to consistently lag and not lead in the new global innovation race. Can we afford that?

The EU needs to be bolder in its innovation agenda for a number of reasons:

  • It does not have low costs, abundant labour resource and pricing advantage against many of its competitors. It has to leverage different competencies for advantage.
  • The world is more interconnected and competitive than ever before and harnessing 27 odd members onto the same view is ‘herculean’ irrespective of the issue.
  • Other nations are rapidly replicating any competitive advantage quicker than before,
  • The infinite global creative workforce is forcing everyone to go where the resource (human, knowledge or natural) lies to gain economic advantage. Innovation does not respect borders.
  • The multiple converging forces, perhaps a new infliction point, is, I feel, actually happening. Society is gaining empowerment and possessing the tools to shape and influence. The consumer or individual voice is growing and organizing in new ways that will radically change, in collaboration and influence.

When you are progressively stripped of those traditional past bastions of advantage, innovation needs to become THE essential core competence to survive and thrive, to respond and build around. It seems we all at least agree on that, the issue is how to go about it is where we diverge.

Stepping back is stepping up

The EU must pull back. It simply can’t continue to design, manage, fund, lead, guide and judge as an ‘all-in-one’ for innovation. It needs to stand well back. It needs to revert to what Governments or Institutions like the EU should be:  the providers of the essential backbone, the infrastructure and clear the path to allow all others to find their way. It should set out the big challenges, the societal challenges, which in all fairness the EU is doing, and set about laying in this backbone or foundation for others to work from.

Innovation Business and Social Platform Ecosystems

My view as a serious proposal is to build multiple Innovation Business and Social Platform Ecosystems as part of this different thinking needed.

The EU needs to tap into the combination of strengths within the different regions for them to coalesce around the notion of Innovation Business Platform Ecosystems. It is partly developing the Information and Communication Technologies (ICT) that are increasingly available, combining these with the social media platforms so a greater number of parties are working on the solutions and challenges required to resolve these BIG societal challenges.

This will be based on these eco-platform BIG challenges in an open collaboration forum where a number of different stakeholders (or actors) who have potentially different business & social model needs can come together. The scale and scope of ecosystem platforms can become the fuel of energy, knowledge, specialisation, collaborative know how for innovation to happen, that provides benefits and value to each person or entity that participates.

The Government or EU  provides the necessary support and investment into this ‘innovation backbone’ to enable distributed organisational models based so interaction and collaboration can go on and looks to ‘clear the way’ for the successful delivery of personalized high-margin products/services that leverage local identity and economic structure.

Measuring Innovation Ecosystems

The  aim fits the EU objectives, that is to foster an inclusive and participative society, grow wealth within the community, create jobs which supports broader economic inclusion.  These ecosystems empower the creativity and the participation of all potential participants of EU regions (public and private organizations, small and micro enterprises, communities, universities, institutions, individuals and the critical final consumer) in open socio-economic processes.

Specifically the EU or the separate Governments can measure progress

I’d argue we should forget the old measuring system of the 20th century, hung over from manufacturing of measuring inputs, process, outputs, it gets too complicated. The only one I’d always keep is outcomes, as the only real measure of (commercial) progress, something the EU admits it is not good at doing- generating successful commercial outcomes.

I’d radically measure innovation differently, through:

Innovation linkages- the productivity of relationships, alliance collaborations achieved, interactions taking place, the forming of new knowledge networks, clusters and sharing of complementary assets. It evaluates the different intersections to spot new possibilities

Knowledge diffusion- the content, its value, its adoption rates and absorptive capacity within and outside the ecosystem for accessing knowledge, anchoring it (within the EU) and diffusing it on a broader scale. It can also judge knowledge response (learning).

Intangible assets- it can promote intellectual capital and facilitate long term support for innovation solutions that look promising. It can re-equip people, the most intangible element to manage better within these ecosystems.

Improve the conditions for innovation to grow- by monitoring the dynamics within these ecosystem platforms (demand, impact on society, adoption/ diffusion, skill obsolescence etc) where the commission plays the role of lead policy influencer.

Do innovation ecosystems answer all the problems?

No of course not, but it fundamentally challenges the way we are currently doing things and dismantles the way innovation is being managed today, in silo’s and national boundaries. With intervention constantly taking place at central levels is to influence, yet it regretfully constrains much about innovation today. It is not intended but clearly happening. We need to unblock these constraints and take innovation to the next level.

Innovation thrives by allowing the energy to flow in as close a natural state as it can, less rules, fewer boundaries, higher uncertainty but contained within a given universe. It cannot be tied to increasing complexity, rules and guidelines, even ‘unnatural’ innovation country borders.

The policy maker should play their new part to help to lay out the vision, the mission and provide the enabling resources to best achieve improvement for society and economic wealth, and then get out of the way of the actual process as much as possible, unless it has a clear role to provide part of the core enabling factors.

The main EU/ government role is simply to ‘fuel’ the ecosystem where it can, both in the challenges that need resolution and in providing the backbone of the system to facilitate it, not as many feel today, to direct and police it.

Be bolder EU please, our innovating future depends on it.

Maybe wishful thinking but fiddling with those innovation policy deck chairs knowing what is coming towards me is far scarier. We need to be bolder in our innovation thinking not simply rearrange and streamline the existing activities.

Innovation dynamics have simply changed. Innovation Platform Ecosystems needs serious consideration to change the innovation dynamics within Europe.