Category Archives: Polymers

Larger repeating aspects

Tackling the Internal Jobs-to-be-done for Improving Innovation

We are constantly nudged towards understanding the needs of customers through the jobs to be done approach. So why do we still seem to not achieve this ‘higher purpose’ of providing solutions to customers’ needs? Predictable growth has run its … Continue reading

Posted in Polymers | Tagged , , , , , , | Leave a comment

Questioning internally those many product failures

There is a variety of different views on our product failure rates. According to some, the failure rate for new products launched for instance in the grocery sector is 70 to 80 percent in the US. For smaller US food … Continue reading

Posted in Polymers | Tagged , , , , , , , | Leave a comment

Smart, Connected Products Will Radically Alter the Value Proposition.

Marketing has worked for years in framing the marketing mix on the classic 4P theory of product, price, promotion and place for finding its value proposition. Then this was extended for the need to bring in the service aspect, by … Continue reading

Posted in Polymers | Tagged , , , , , , , , , , , | 1 Comment

The Arrival of the Digital Monsoon for Innovation

If you ever have lived in the tropics you know of the arrival of the monsoons. Skies darken, clouds gather, often thunder and lightning combine, the wind picks up and the rain ‘announces’ its arrival in sheer torrents of heavy, … Continue reading

Posted in Polymers, Uncategorized | Tagged , , , , , , , , , , , , | 4 Comments

Lay out the path, get out of the way but please give me ambition.

Today we see a new commission elected in Europe. As a European you always want this to be a new beginning, a new hope, perhaps a new start for Europe. Jean-Claude Junker has become the new president of the European … Continue reading

Posted in Polymers | Tagged , , , , , , , , , | Leave a comment

Building Collective Agility for Innovation

Agility is important to me. For me, agility and innovation have needed to always go together. I named my company Agility Innovation Specialists and at its core, we state that the value of this focus can offer a real “intensity … Continue reading

Posted in Polymers | Tagged , , , , , , , , , , , | 3 Comments

Seeing Your Innovating Future Across Different Horizons

The three horizons offer us much to frame our innovating future Following a couple of recent posts on reflecting on the three horizons methodology, firstly here and then here, I wanted to come back to where I see real value, … Continue reading

Posted in Polymers | Tagged , , , , , , , , , , | 3 Comments