Category Archives: Polymers

Larger repeating aspects

Questioning internally those many product failures

There is a variety of different views on our product failure rates. According to some, the failure rate for new products launched for instance in the grocery sector is 70 to 80 percent in the US. For smaller US food … Continue reading

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Smart, Connected Products Will Radically Alter the Value Proposition.

Marketing has worked for years in framing the marketing mix on the classic 4P theory of product, price, promotion and place for finding its value proposition. Then this was extended for the need to bring in the service aspect, by … Continue reading

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The Arrival of the Digital Monsoon for Innovation

If you ever have lived in the tropics you know of the arrival of the monsoons. Skies darken, clouds gather, often thunder and lightning combine, the wind picks up and the rain ‘announces’ its arrival in sheer torrents of heavy, … Continue reading

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Lay out the path, get out of the way but please give me ambition.

Today we see a new commission elected in Europe. As a European you always want this to be a new beginning, a new hope, perhaps a new start for Europe. Jean-Claude Junker has become the new president of the European … Continue reading

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Building Collective Agility for Innovation

Agility is important to me. For me, agility and innovation have needed to always go together. I named my company Agility Innovation Specialists and at its core, we state that the value of this focus can offer a real “intensity … Continue reading

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Seeing Your Innovating Future Across Different Horizons

The three horizons offer us much to frame our innovating future Following a couple of recent posts on reflecting on the three horizons methodology, firstly here and then here, I wanted to come back to where I see real value, … Continue reading

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Three Horizons – fields of future, full of foresight.

I’d like to relate to parts of a book that came out in late 2013 from Bill Sharpe. His book, or actually more a booklet, called “Three Horizons: The Patterning of Hope”, published by Triarchy Press, has some really helpful … Continue reading

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